Choosing the correct color for anything can be difficult. You need a whole spectrum of matching options, whether you are doing it for a website, a logo, a house or a room. Everything has to fit just perfectly, and that can be a real challenge especially since it isn’t always apparent what a color will [...]
Unraveling the truth behind why your colour scheme matters to your target audience. We all have a favourite colour; whether this is to look at, to wear or just a colour that reminds us of a memory. But, what many people don’t realise is that the colour of a website can psychologically impact a user. [...]
Blue, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 440–490 nm. Blue is commonly used in the Western hemisphere to symbolize the male gender in contrast to pink used for females. Its generally believed that its easy to photograph anything blue, but trust me [...]
Purple simply signifies royalty with a dark shade to it. A totally mysterious color, purple is associated with both nobility and spirituality and also a touch of mystery and excitement. The opposites of hot red and cool blue combine to create this intriguing color. In color theory, a “purple” is defined as any non-spectral color [...]
The word Red comes from the Old English rēad. Further back, the word can be traced to the Proto-Germanic rauthaz and the Proto-Indo European root reudh-. It also has some influence of Indian Sanskrit, the word rudhira means red or blood. Red is formed by any of a number of similar colors evoked by light [...]
The colour Orange is named after the orange fruit, introduced to English via the Spanish word naranja which came from the Sanskrit word नारङ्ग (nāraṅga). The Color occurs between red and yellow in the visible spectrum at a wavelength of about 585–620 nm, and has a hue of 30° in HSV colour space. It’s a [...]
The Yellow color, arguably one of the most pleasing color to the eye. A photographers delight, the color evoked by light that stimulates both the long and medium wavelength cone cells of the retina equally. Light with a wavelength of 570–580 nm is yellow, as is light with a suitable mixture of red and green. [...]
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