A great way to grab a viewer’s attention with your designs is to utilize impossible optical illusions. People often love simple brain tricks and are more likely to linger on those advertisements that provide illusions for them to ponder.
While the illusion trend is often more complicated to master than other possible design routes, the benefits make it one worth pursuing. Here are 10 stellar examples of designs utilizing the full power of illusions to help you learn what is possible with this trend.
Many products, such as Lego are centered on building concepts. These products are the perfect candidates for illusion advertising. While simple photographs of Lego constructions could have been used in their advertisements, these designers opted for a more challenging and interested approach.
Illusion-based designs needn’t be extravagant or even professionally developed to be effective as showcased by this example. The simple use of a pen and a little creativity can be enough to grab and hold a viewer’s attention.
At first glance, this painting seems to be yet another traditional tribute to Stonehenge. However, at closer glance, you begin to notice unique and quite impossible attributes of the stone columns.
This example, yet another from the Mighty Optical Illusions website, shows that every element can be transformed into an optical illusion. This bus exhaust photo is both impactful and effective.
Consider what your first thought would be if you saw a motorcycle driver wearing one of these helmets on the highway. The brain design is perhaps the creepiest.
One way to grab some product attention is to utilize vehicle advertising. Even more effective is creating the illusion of transforming the vehicle into your product.
Perhaps even more impossible than a truck being made into a handbag is a giant beer bottle sticking out of one. This example is just one of many showcasing the illusion possibilities on vehicles.
A highly popular impossible illusion trend is making print elements appear to move when they are viewed. This trend is very effective at grabbing a viewer’s attention and will cause viewers to ponder the possibility well into the future.
Many major brands have jumped on the impossible advertising trend and Jack Daniels is no different. Imagine walking past this chalk drawing and whether or not it would cause you to stop in wonderment for a few moments.
Rotating a simple photograph can create the most impossible of illusions. This example is both eerie and thought provoking for audiences. Take special note of the reflections and how they add to the overall illusion.
Considering the information overload consumers face each day, many have become numb to traditional design tactics. To increase the chances of your designs begin seen and to showcase your talents, flex your illusion design muscles to create impossible objects and learn just how creative you can be.
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